Modern Sound was created to empower independent musicians with the tools, clarity, and strategies to release their music confidently in today’s ever-changing industry.
Founded by Matt Hadley, a music industry veteran with 15+ years of experience leading campaigns for top artists and brands, Modern Sound blends insider strategy with practical, step-by-step resources.
After years of working alongside labels, managers, and artists at every stage of their career, Matt saw the same challenges repeat: creatives were making great music but struggling to market it effectively. Modern Sound exists to close that gap. We believe releasing and marketing your music is just as creative, and just as important, as writing and recording it.
Our mission is simple: to give artists at every level the confidence and clarity they need to release consistently, build their audience, and create lasting impact.
Our Core Values
The foundation of everything we create.
Our Core Values
The foundation of everything we create.
Clarity Over Confusion
Clarity Over Confusion
We simplify complex strategies into practical steps every musician can follow.
Creativity With Purpose
Creativity With Purpose
Every tool and resource is designed to fuel artistry, not replace it.
Consistency Builds Momentum
Consistency Builds Momentum
We believe consistent releases and growth create long-term success.
Tools to Navigate Today’s Music Industry.
I started Modern Sound because I believe musicians deserve more than just inspiration — they deserve tools, strategy, and guidance to release their music with confidence and reach the audience they’re meant to impact.
— Matt Hadley
Trusted By Leading Labels & Artists
Modern Sound is built on 15+ years of experience marketing music with some of the world’s most respected labels and artists.
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